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Philadelphia And Southwest Launch Gay-friendly Philly Contests
Prize Includes Airfare, Hotel Stay, Dinners, Shopping, Pampering And More
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) has launched a contest as part of the Philadelphia – Get Your History Straight and Your Nightlife Gay® tourism marketing campaign. Entrants can sign up to win “Philly’s Ultimate Gay Stay,” including a trip to the city and dining, shopping and pampering at some of the city’s gay-friendly businesses, at gophila.com/gayphilly.
Online banner ads promoting the contest will run nationwide on logoonline.com and outtraveler.com, while a print ad will run in Passport Magazine. In addition, targeted outreach at out-of-market events and businesses in cities such as Chicago, Denver, Palm Springs and Columbus
...GPTMC Teams Up With Southwest Airlines, R Family Vacations And The Dinah Weekend To Promote Gay Travel To Philly
Long-standing And Innovative Partnerships Help Get The Word Out About Gay-friendly Philly
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is proud to announce the renewal of three partnerships to support its groundbreaking gay and lesbian marketing campaign, Philadelphia – Get Your History Straight and Your Nightlife Gay®. Southwest Airlines has teamed up with GPTMC for the second year, while R Family Vacations and Mariah Hanson’s The Dinah Weekend are working with GPTMC for the third year. All three partnerships employ innovative and collaborative marketing programs, including cross-promotional advertising, e-mail outreach, social media and targeted public relations. Here’s a look at how GPTMC is working to get the gay-friendly Philly message out:
- Southwest
Philly Locals Join Betsy Ross And Ben Franklin In Revolutionary Gay Tourism Campaign
GPTMC And Southwest Airlines Spotlight Philly Locals In “We Your People”
Philly locals will be the centerpiece of new creative developed for the Philadelphia – Get Your History Straight and Your Nightlife Gay® tourism marketing campaign, giving it a next-generation appeal. The Greater Philadelphia Tourism Marketing Corporation and Southwest Airlines will debut "We Your People" in national advertising placements and in a five-city city promotional push beginning March 14, 2008. The groundbreaking gay tourism campaign originally launched in 2003 with the iconic images of Ben Franklin and Betsy Ross.
The first "We Your People" ad features local entrepreneur Matthew Izzo, owner of Matthew Izzo Boutiques. He will be joined by more
...Archived Releases
Philadelphia's Top News And Events For 2008
History, Museums, Sports, Music And More In 2008
Openings:
- Please Touch Museum and Centennial District – When it opens on October 18, 2008, the children’s museum’s new location in Fairmount Park’s Memorial Hall—a National Historic Landmark built in 1876 for the Centennial Exhibition—will boast three times more space for exhibitions and programs. Just outside the museum, kids and adults will also delight in riding the meticulously restored 1908 Woodside Park Dentzel Carousel. (215) 963-0667, www.pleasetouchmuseum.org
- President’s House – Within close view of Independence Hall and the Liberty Bell Center, the President’s House Commemorative Site, to be erected in 2009, will mark the location of the nation’s