Philadelphia and the Countryside - Press Room

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is proud to announce the renewal of three partnerships to support its groundbreaking gay and lesbian marketing campaign, Philadelphia – Get Your History Straight and Your Nightlife Gay®. Southwest Airlines has teamed up with GPTMC for the second year, while R Family Vacations and Mariah Hanson’s The Dinah Weekend are working with GPTMC for the third year. All three partnerships employ innovative and collaborative marketing programs, including cross-promotional advertising, e-mail outreach, social media and targeted public relations. Here’s a look at how GPTMC is working to get the gay-friendly Philly message out:

• Southwest

Philadelphia is the 13^th most visited U.S. destination for gay and lesbian travelers, according to the 13^th annual LGBT Tourism Study of 4,500 gay and lesbian travelers conducted by San Francisco-based Community Marketing, Inc. This year’s report shows a remarkable increase in total visitation by gay and lesbian travelers to the Greater Philadelphia region and marks a three-year rise in the destination’s visitation ranking. Philadelphia first broke into the prized “Top 20 U.S. Destinations” list in 2006 when it ranked #16; it maintained that position in 2007. Gay and lesbian travelers spend $70 billion a year on travel