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GPTMC’s gophila.com Generated $5.5 Million In Hotel Revenue Thanks To Travelocity Partnership
New More User-friendly Booking Engine Debuts To Kick Off Third Year Of Partnership
The Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) gophila.com and Travelocity are celebrating a two-year partnership that has generated more than 17,000 reservations, 28,600 room nights and $5.5 million in room revenue. The third year of the partnership marks the debut of a new look and new technology that makes the booking engine on the region’s official tourism Web site even more user friendly with easier-to-view hotel results; more photos, videos and interactive maps; and fewer clicks for hotel reservation completion.
What’s more, the partnership with Travelocity enables GPTMC to have more than 20 booking tools strategically placed throughout gophila.com,
...Three-Day Fourth Of July Weekend Filled Philadelphia Hotels
Leisure Visitors, A Dozen Weddings And Sporting Events Sent Hotel Occupancy Past 80%
Wedding bells, the Liberty Bell and a three-day Fourth of July weekend has the hospitality industry still celebrating Independence Day. According to the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and the Greater Philadelphia Hotel Association (GPHA), Philadelphia hotel occupancy soared to 87% on Friday, July 4, and visitors stayed the weekend with occupancy at 81% on Saturday, July 5. This marks the second year in a row for Fourth of July success for Philadelphia hotels. Last year, a city-wide convention propelled Philadelphia hotel occupancy to 82%.
“Our member hotels are crediting this year’s stellar occupancy to a strong mix of
...Like A Local Hotel Package Books 1,332 Room Nights
In The Second Year, Package Includes CD To Help Visitors Listen Like Locals
The Philly Like A Local hotel package, one component of a program designed to provide the real deal from real Philadelphians on eating, drinking, music and culture, proved to be a success in year one, generating 1,332 room nights in its first 10 months and an estimated income of $475,000 for participating hotels. The package will be available for a second year at the Four Seasons Hotel Philadelphia, the Loews Philadelphia, Park Hyatt at the Bellevue, The Rittenhouse Hotel, The Hilton Inn at Penn and the Ritz-Carlton Philadelphia, and it will include a newly compiled all-Philly music CD. The hotel
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