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GPTMC Launches PHILLY 360°™, The Book, During The Roots Picnic
The Limited-edition Book Features The Roots, King Britt, Ethel Cee And Others
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) will debut PHILLY 360°™, The Book—the newest component of its African-American tourism marketing campaign—at The Roots Picnic on June 6, 2009. The limited-edition, hard-bound book features interviews with some of Philadelphia’s most prominent African-American tastemakers and trendsetters, including The Roots, King Britt and Ethel Cee, and details what these creative ambassadors love most about the city. All of the people featured in the book are part of GPTMC’s Philly 360°™ Coalition, a group of 50 of the city’s African-American thought leaders, cultural entrepreneurs, marketers and other stakeholders committed to promoting a 360°
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