Philadelphia and the Countryside - Press Room

Local favorites on South Street are highlighted in uwishunu™ (as in “you wish you knew”), a tourism campaign created by the Greater Philadelphia Tourism Marketing Corporation (GPTMC), funded by the City of Philadelphia and supported by City Council President Anna Verna, City Councilperson Frank DiCicco and their colleagues to show off the city from the inside out. On the blog uwishunu.com, locals share under-the-radar scoop on cool things to do in their Philly neighborhoods. Favorites featured on the blog then reappear in uwishunu’s advertising.
 

Advertising:
Mini-magazines inserted in alternative weeklies in New York, Baltimore, Boston, Providence and Washington, DC this summer highlight (among others) the uwishunu.com blog post about South Street’s Sweet Jane vintage shop, Famous 4th Street Delicatessen and ping-pong at Bob and Barbara’s bar. These mini-magazines feature authentic Philly bloggers with their favorite insider revelations, as well as Philly artists’ renditions of blog post subjects from uwishunu.com.

uwishunu Blog:
Here’s some of what South Street residents and visitors have written on the site:

• In Alyan’s Fries, Andi raves about Alyan’s Middle Eastern Cuisine as an alternative to long lines at nearby cheesesteak joints.
• Blogger Erika gives uwishunu readers a tasty Wednesday night activity in Pierogi Night at Tattooed Mom’s, where she concludes: “They’re pierogies. They’re 25 cents. What more is there to say?”
• In his post Gourmet Is Good To Go, vegetarian blogger Tony gives high marks to the “textured soy cubes, green peppers and faux cheesy sauce on a sesame roll” on Gourmet To Go’s vegan cheesesteaks.
• Andi advises uwishunu readers how to get Cheap Pedicures at the Jean Madeline Aveda Institute, where estheticians-in-training can shine up your toenails at a low cost on Tuesdays and Wednesdays.
• Tom warns, “…sharks and wizards of the Internet take note: I’m looking for you on Tuesdays at Bob and Barb’s, circa 6 p.m...” for a ping-pong competition, in his post, Ping-Pong+Philly Special=Happy Hour.
• In Take the Train to the Gates of Zion, blogger Troy writes about Saturday nights upstairs at the Pearl of Africa and raves about Zion Train, an open-mic event that welcomes “upstart poets, singers, musicians and emcees.”

Do you have more ideas to share with uwishunu.com? E-mail your best-loved neighborhood place, thing, activity or cool person to iknow@uwishunu.com.

uwishunu™, created by the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and funded by the City of Philadelphia, reveals the unconventional side of Philadelphia by providing an insider’s look at the city’s dining, drinking, nightlife, active pursuits and culture as shared by Philly-wise locals. For cool things to do in Philly from the people who really live there, visit uwishunu.com.

Contact(s):

• Caroline Bean, (215) 599-7433