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Oct 27 2009

Media Advisory: Philly Tourism Office Goes On The Road To Yankee-Town

GPTMC & Shorty’s Host Philly Fan Party In New York City

WHAT: The Greater Philadelphia Tourism Marketing Corporation (GPTMC) is hosting a Phillies fan party in New York City during game one of the World Series—a match-up between Philadelphia and New York. The tourism office and Shorty’s, an authentic Philly cheesesteak restaurant/bar in Hell’s Kitchen (in Manhattan), are co-hosting a With Love, Philadelphia XOXO™ party for Phillies fans looking for home-field advantage in New York City.

Four hours before game time, the With Love World Series party begins with free Shorty-sized cheesesteaks for all fans in the restaurant until game time. As soon as the national anthem is sung, all attention will turn to Shorty’s five TV monitors. If the Phillies hit a homerun, a lucky fan will win a $100 gift certificate for a Garces Restaurant Group hotspot in Philadelphia (Amada, Tinto, Chifa or Distrito). GPTMC will give out other With Love, Philadelphia XOXO™ prizes, including the hugely popular “Dear World Champions, Oh wait, that’s us” posters that debuted last May.

Shorty’s was selected as With Love headquarters because owner Evan Stein is from Philadelphia and his place has always been a haven for Philadelphia food and sports fans. He serves up his sandwiches Philly-style—“wit” or “witout” fried onions and with ingredients from Philadelphia vendors.

WHEN: Wednesday, October 28, 2009

  • 4:00 p.m. through game time – Free cheesesteaks
  • 7:57 p.m. – Time to cheer for the Fightin’ Phils, defending champions

WHERE: Shorty’s, 576 Ninth Avenue (between 41st & 42nd), New York, NY, (212) 967-3055

WHY: There’s nothing Philadelphians love more than their teams, and it’s only natural that GPTMC’s With Love, Philadelphia XOXO™ campaign—designed to increase leisure visitation and hotel occupancy—would embrace the Phillies. The highly customized advertising campaign includes a 30-second television commercial and 74 distinctive creative executions in the form of love letters that encourage potential visitors to experience a specific aspect of the city. Philadelphia conveys its personality in each message—all of which are signed affectionately With Love, Philadelphia XOXO™.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.

For more information about travel to Philadelphia, visit gophila.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to Hear Philly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

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Tagged: GPTMC

Attached Media

Phillie Phanatic

Phillie Phanatic

Phillies baseball games have been a Philadelphia tradition since the team’s debut on May 1, 1883. The Phillies’ mascot, the Phillie Phanatic, has frolicked and cheered with fans since 1978....

Credit: Photo by R. Kennedy for GPTMC

Tags: Family-friendly, Sporting Events

Citizens Bank Park

Citizens Bank Park

The Philadelphia Phillies’ 43,500-seat park features lush natural grass, a view of the Philadelphia skyline and Ashburn Alley, complete with a Memory Lane of Phillies lore, along with batting and throwing games. In addition, there are 20,000 parking spaces, upgraded concessions and a restaurant that operates even when there is...

Credit: Photo by R. Kennedy for GPTMC

Tags: Family-friendly, Sporting Events, Summer

Citizens Bank Park

Citizens Bank Park

Fan favorite Ryan Howard autographs paraphernalia for Phillies fans at Citizens Bank Park, a 43,500-seat stadium with traditional grass turf, classic bleacher seating, modern amenities and sight lines that offer a view of home plate from every seat in the house....

Credit: Photo by M. Kennedy for GPTMC

Tags: Family-friendly, Sporting Events

With Love, Philadelphia XOXO™

With Love, Philadelphia XOXO™

With Love, Philadelphia XOXO™, part of GPTMC’s 2009 recessionary strategy to boost leisure visitation in Philadelphia, appeals to many different audiences through various letters addressed to travelers. Penned by the city itself, the letters let a bit of Philly “atty-tude” while extending the invitation to visit. English and foreign-language street...

Credit: Photo by G. Widman for GPTMC

Tags: GPTMC

With Love, Philadelphia XOXO™ Campaign Ad

With Love, Philadelphia XOXO™ Campaign Ad

With Love, Philadelphia XOXO™, part of GPTMC’s 2009 recessionary strategy to boost leisure visitation in Philadelphia, appeals to many different audiences through various letters addressed to travelers. Penned by the city itself, the letters let a bit of Philly “atty-tude” while extending the invitation to visit. This ad appeals to...

Credit: GPTMC With Love, Philadelphia XOXO™ campaign ad

Tags: GPTMC