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Apr 11 2008

Like A Local Hotel Package Books 1,332 Room Nights

In The Second Year, Package Includes CD To Help Visitors Listen Like Locals

The Philly Like A Local hotel package, one component of a program designed to provide the real deal from real Philadelphians on eating, drinking, music and culture, proved to be a success in year one, generating 1,332 room nights in its first 10 months and an estimated income of $475,000 for participating hotels. The package will be available for a second year at the Four Seasons Hotel Philadelphia, the Loews Philadelphia, Park Hyatt at the Bellevue, The Rittenhouse Hotel, The Hilton Inn at Penn and the Ritz-Carlton Philadelphia, and it will include a newly compiled all-Philly music CD. The hotel package is bookable on uwishunu.com, gophila.com or by calling the hotels directly.

"The uwishunu package has produced over 900 room nights for the hotel and $500,000 in additional revenues," said Judith Dumrauf, regional director of hotel marketing at the Four Seasons Hotel Philadelphia, one of 13 hotels that offered the package in its first year. "I believe this package attracts a younger audience who shop for their travel on the Web."

Package Amenities:

The newest addition to the hotel package is the all-Philly music compilation, Crossing Broad: Philly Music From the Inside Out. Produced by Brian Adoff for uwishunu.com, Crossing Broad features songs by 10 Philadelphia bands, including the exuberant instrumental sounds of Man Man, who opened for Modest Mouse in 2007; Sweatheart, with their star rapper and Spank Rock collaborator, Amanda Blank; The Teeth, the punk rock band praised by Rolling Stone, The New York Times and others.

"In the past few years, Philadelphia has seen an explosion in local, underground musical artists and is ripe for national exposure," says Adoff. "Not only are our bands great in their own right, but there is a greater sense of community among Philly artists which made them excited to collaborate to expose Philly’s music scene to a new audience through the Philly Like A Local hotel package."

Other fun amenities included in the Philly Like A Local package:

  • Late, late check out (3:00 p.m.)

  • uwishunu welcome kit and welcome note

    • Specially packaged uwishunu-themed offers, including shopping incentives for Matthew Izzo and Hello World; nightlife offers at 32, North Bowl and World Café Live; dining incentives for Cuba Libre, Loie, Marigold Kitchen and Xochitl; and drink discounts at Lucy’s Hat Shop, Noche and Red Sky

    • Eat. Shop. Philadelphia book, compliments of uwishunu.com

    • uwishunu notebook with tips on how to eat, shop and hang like a local, taken directly from the blog

Do you have more ideas to share with uwishunu.com? E-mail your best-loved neighborhood place, thing, activity or cool person to iknow@uwishunu.com.

uwishunu®, created by the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and funded by the City of Philadelphia, reveals the unconventional side of Philadelphia by providing an insider’s look at the city’s dining, drinking, nightlife, active pursuits and culture as shared by Philly-wise locals. For cool things to do in Philly from the people who really live there, visit uwishunu.com.

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Tagged: Accommodations & Hotels, Facts & Figures, GPTMC, uwishunu