Releases: Expanded View
Greater Philadelphia Tourism Marketing Corporation Partners With Four Local Media Outlets During Black History Month
CBS 3, The CW Philly 57, KYW Newsradio 1060 And The Philadelphia Tribune
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced new partnerships for Black History Month with four Philadelphia media outlets: CBS 3, The CW Philly 57, KYW Newsradio 1060 and The Philadelphia Tribune. The partnerships involve content sharing through Web, print and broadcast mediums in an effort to extend marketing messages geared specifically toward African-American travelers.
“With new tourism initiatives under way, it is important for GPTMC to remind our hometown audiences that Philadelphia has a rich African-American history with a contemporary relevance,” said Meryl Levitz, president and CEO, GPTMC. “These partnerships help us showcase and celebrate our region’s strong cultural tourism offerings.”
GPTMC will celebrate the partnerships and Black History Month tonight during a private reception at the National Constitution Center. The tourism organization will also announce a new marketing campaign designed to promote the region’s strong cultural heritage and contemporary creative scene to African-American travelers. Guests will tour Tavis Smiley’s world-premiere exhibition America I AM: The African American Imprint and hear about other GPTMC initiatives, including nine big-name exhibits in town in 2009 and the Love campaign that promotes the Philly Overnight® Hotel Package.
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.
For more information about travel to Philadelphia, visit gophila.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.
Contact(s):
- Rachel Ferguson, (215) 599-2291
- Jeff Guaracino, (215) 599-2290
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