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Sep 15 2008

CW Philly Wins Emmy® Award With Partners GPTMC And AAMP

Spots Highlighting Quest For Freedom During Black History Month Earn Prestigious Award

On Saturday, September 13, 2008, CW Philly won a 2008 Mid-Atlantic Emmy® Award in the Community/Public Service category for a series of public service announcements produced in partnership with GPTMC and The African American Museum in Philadelphia. More than 1.5 million people watched the segments, which aired throughout Black History Month in February 2008. This is the first time GPTMC has received an Emmy® award.

“GPTMC and its partners are thrilled by this honor,” said Patricia Washington, vice president of cultural tourism, GPTMC. “The Emmy® win further promotes the series of six 30-second spots that raised awareness for Quest for Freedom, part of a statewide collaborative program connecting more than 20 historic sites throughout the area.”

The Emmy® Award is a milestone for program partners and GPTMC, responsible for coordinating the Philadelphia portion of Quest for Freedom. The program serves as the eastern hub and anchor for Pennsylvania’s statewide Underground Railroad initiative. The collaboration enables Philadelphia to tell a richer, more complex story than any one site, institution or community can tell alone. Intended to complement (not compete with) the interpretive programs of all participating organizations, Quest for Freedom multiplies the effect of the many leading historical institutions throughout Philadelphia.

Each spot of the award-winning series chronicles a story from the historic legacy of African-Americans in Philadelphia, and all are set to music produced by the homegrown hip-hop artist Ahmir “Questlove” Thompson of The Roots. The series already won a coveted Pennsylvania Association of Broadcasters Award for Outstanding Public Service Announcement earlier this year. The regional Emmy® Awards recognize excellence in news, sports, programming, public service and individual achievement in Pennsylvania, New Jersey and Delaware.

For more information about Quest for Freedom and for a list of sites, visit gophila.com/questforfreedom.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.

For more information about travel to Philadelphia, visit gophila.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

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