Philadelphia and the Countryside - Press Room

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Aug 11 2009

Dear People Who Want To Buy Philly Stuff, Go For It!

Philly Fans Can Spread The Love With T-shirts, Banners, Sneakers, Mugs, Skateboards And Other With Love, Philadelphia XOXO™ Gear Available On gophila.com/shop

Who says you can’t buy love? The Greater Philadelphia Tourism Marketing (GPTMC) today announced the launch of gophila.com/shop, where people can purchase T-shirts, banners, notepads, sneakers, tote bags and more, all branded with the popular With Love, Philadelphia XOXO™ logo. Since the launch of the tourism marketing campaign in May 2009, consumers, organizations, shops, restaurants and hotels have been asking GPTMC where they can obtain their own With Love, Philadelphia XOXO™ items to support the new tourism initiative and, by extension, their city. GPTMC answers the demand—and extends the campaign—with gophila.com/shop.

“Philadelphians are proud of their home and want to spread the love, and now we’re giving them a way to do it,” said Meryl Levitz, president and CEO of GPTMC.

At gophila.com/shop, visitors select between bulk or individual purchases, and then browse the With Love, Philadelphia XOXO™ goods. The most-requested merchandise has been the T-shirt, which comes in a variety of languages, and GPTMC expects the multilingual apparel to be the most-purchased item on the site. In the individual purchase list, the items range from $12.95 to $59.95. This marks the first time the tourism marketing organization has sold campaign-related merchandise to the public.

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases business and promotes the region’s vitality.

For more information about travel to Philadelphia, visit gophila.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to Hear Philly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

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Tagged: GPTMC

Attached Media

With Love, Philadelphia XOXO™ T-shirts

With Love, Philadelphia XOXO™ T-shirts

On gophila.com/shop, people can purchase their own heart-wrapped T-shirts, banners, notepads, sneakers, tote bags and more, all branded with the popular With Love, Philadelphia XOXO™ logo. The With Love, Philadelphia XOXO™ campaign, part of GPTMC’s 2009 recessionary strategy to boost leisure visitation in Philadelphia, appeals to many different audiences through...

Credit: Photo by N. Saldana for GPTMC

Tags: GPTMC

With Love, Philadelphia XOXO™ Postcards

With Love, Philadelphia XOXO™ Postcards

On gophila.com/shop, people can purchase their own postcards, T-shirts, banners, notepads, sneakers, tote bags and more, all branded with the popular With Love, Philadelphia XOXO™ logo. The With Love, Philadelphia XOXO™ campaign, part of GPTMC’s 2009 recessionary strategy to boost leisure visitation in Philadelphia, appeals to many different audiences through...

Credit: Photo by N. Saldana for GPTMC

Tags: GPTMC

With Love, Philadelphia XOXO™ Coasters

With Love, Philadelphia XOXO™ Coasters

On gophila.com/shop, people can purchase their own coasters, T-shirts, banners, notepads, sneakers, tote bags and more, all branded with the popular With Love, Philadelphia XOXO™ logo. The With Love, Philadelphia XOXO™ campaign, part of GPTMC’s 2009 recessionary strategy to boost leisure visitation in Philadelphia, appeals to many different audiences through...

Credit: Photo by N. Saldana for GPTMC

Tags: GPTMC