With Love, Philadelphia XOXO™
With Love, Philadelphia XOXO™, part of GPTMC’s 2009 recessionary strategy to boost leisure visitation in Philadelphia, appeals to many different audiences through various letters addressed to travelers. Penned by the city itself, the letters let a bit of Philly “atty-tude” while extending the invitation to visit. Street banners, like this one along the Avenue of the Arts in view of City Hall, spread the love throughout the city.
Credit: Photo by G. Widman for GPTMC
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