With Love, Philadelphia XOXO™ Campaign Ad
With Love, Philadelphia XOXO™, part of GPTMC’s 2009 recessionary strategy to boost leisure visitation in Philadelphia, appeals to many different audiences through various letters addressed to travelers. Penned by the city itself, the letters let a bit of Philly “atty-tude” while extending the invitation to visit. This ad, which references the famous silent bell, appeals to history buffs.
Credit: GPTMC With Love, Philadelphia XOXO™ campaign ad
Tags: GPTMC
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- Meryl Levitz,
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Year after year, Fred Shabel
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Responding to a national trend that has consumers watching their dollars, the Greater Philadelphia Tourism Marketing Corporation announces the availability of three affordable hotel packages for the busy summer travel season. The Philly’s More Summer Fun Hotel Package pairs a hotel stay with a $50 gift card from American Express,
...New Vodcasts Showcase Philadelphia's Diverse Neighborhoods
Vodcasts Are The Latest New Media Addition To gophila.com And uwishunu.com
Video podcasts—also known as vodcasts—are the newest tool visitors can use to plan their trip to Philadelphia, and they’re now available on the Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) gophila.com and uwishunu.com. The series of free three- to five-minute themed video tours guide visitors through some of the city’s
...Greater Philadelphia Tourism Marketing Corporation To Launch New Pressroom For Media
gophila.com/pressroom Serves As 24/7 Source For News, Photos, Videos, Contacts And More
On May 30, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) will launch the first phase of its new pressroom on gophila.com/pressroom. The site will be a more useful and efficient resource for journalists than ever before with integrated content, improved search capabilities, social media tools and more. And it
...Greater Philadelphia Tourism Marketing Corporation Partners With FOX 29 To Bring Viewers A Piece Of History
Station To Provide Prominent Coverage Of Historic Philadelphia
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced that WTXF-FOX 29 will be the official media sponsor of its Historic Philadelphia campaign, an effort that promotes the lively area between Front to 7th Streets and Race to Spruce Streets. The partnership gives the attractions, restaurants, galleries and shops
...The Greater Philadelphia Tourism Marketing Corporation (GPTMC) Announces New Board Member
John Estey Of Ballard Spahr Andrews & Ingersoll Is Newest Addition To GPTMC’s Board
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced the appointment of John H. Estey to its Board of Directors, effective immediately. Estey is currently a partner in the Business & Finance Department and chair of the Government Relations & Regulatory Affairs Group at Ballard Spahr Andrews & Ingersoll, LLP.
...Greater Philadelphia Tourism Marketing Corporation (GPTMC) Wins Seven International Awards
Web Marketing And Public Relations Campaigns Chosen From Among 1,300 Entries
The Hospitality Sales & Marketing Association International (HSMAI), a leading organization in the tourism, travel and hospitality industry, awarded the Greater Philadelphia Tourism Marketing Corporation (GPTMC) seven Adrian Awards for public relations and Web marketing at a ceremony last night in New York City.
This year, there were more than
...uwishunu® Gears Up For 2008
Focus Is On More Technology, More Content, More Partnerships, More Fun
The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced what’s new with uwishunu® (as in "you wish you knew"), including new advertising creative, three new Web TV series, an enhanced Philly Like A Local hotel package and additional partnerships. Funded by the City of Philadelphia, uwishunu is a $5 million
...uwishunu® Launches New Web Series Featuring Local Artists, Chefs And Nightlife
Fans Of The Blog Get What They Want: More Original Content
On the heels of a successful first year, uwishunu®, a two-year marketing initiative promoting Philly primarily through new media and Web 2.0 tools, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is responding to the uwishunu.com audience’s interest in original content with the debut of three new Web video
...Like A Local Hotel Package Books 1,332 Room Nights
In The Second Year, Package Includes CD To Help Visitors Listen Like Locals
The Philly Like A Local hotel package, one component of a program designed to provide the real deal from real Philadelphians on eating, drinking, music and culture, proved to be a success in year one, generating 1,332 room nights in its first 10 months and an estimated income of $475,000
...Philadelphia's Top News And Events For 2008
History, Museums, Sports, Music And More In 2008
Openings:
- Please Touch Museum and Centennial District – When it opens on October 18, 2008, the children’s museum’s new location in Fairmount Park’s Memorial Hall—a National Historic Landmark built in 1876 for the Centennial Exhibition—will boast three times more space for exhibitions and programs. Just outside the museum,
Mother's Day Marks Its 100th Anniversary In 2008: Philadelphia Resident Anna Jarvis Conceived National Holiday
Philadelphia, The City Of Motherly Love, Will Honor Moms On Saturday, May 10, 2008
To mark the 100th anniversary of Mother’s Day, started by Philadelphia resident and West Virginia native Anna Jarvis to honor her mother Anna Marie, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and the Office of the City Representative are organizing the City of Motherly Love" celebration on Saturday, May
...Greater Philadelphia Tourism Marketing Corporation Releases Annual Report During National Tourism Week
Tourism 2008 Looks Back At 2007 And Previews What’s Ahead
On May 15, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) will release its annual report, entitled Tourism 2008 Report to the Region, to members of the local, regional and national tourism and hospitality industry. Distribution of the report, themed "More Partners, More Promotions, More People" coincides with National Tourism
...Now Hear This: Greater Philadelphia Tourism Marketing Partners With KYW-AM To Launch Online Tourism Radio Station
Starr Restaurants Already Aligned With Hear Philly!
Love won’t be the only thing in the air on Thursday, February 14. That’s also the day when the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and KYW Newsradio, a CBS station, will launch Hear Philly!, an Internet radio station devoted to sounding off on all of the great things
...One Of America's Best Beer Drinking Cities Untaps Philly Beer Week, March 7-16, 2008
City Showcases Its Beer Roots Throughout The Month With Festivals, Podcasts, Book Launches, Tours And More
This year, Philadelphia, a city that’s been brewing beer for more than 300 years, is showing that it’s one of America’s best beer drinking cities with the debut of several new brew-inspired tours, guides, classes and festivals, including Philly Beer Week, taking place March 7-16, 2008. The suds fest will
...Greater Philadelphia Tourism Marketing Corp. Partners With American Legacy Magazine's Mobile Exhibit To Drive Up Tourism
Traveling Museum Will Visit 12 U.S. Cities During Black History Month
To keep attracting more tourists to the region, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is teaming up with American Legacy magazine for their "Know Your History" mobile tour during Black History Month. The exhibition will travel to 12 U.S. cities throughout the month of February and is expected to
...Enhanced Booking Engine Makes gophila.com A One-Stop Shop For Philly Travel Needs
gophila.com Now Offers Car Rentals And Tickets To Philly’s Most Popular Attractions
Planning a trip to Philly just got easier on gophila.com. Now, in addition to booking hotel rooms, visitors can reserve an automobile from nearly 30 rental car companies and purchase tickets for dozens of activities, museums and cultural institutions, including The Franklin, the National Constitution Center, the Philadelphia Museum
...Philadelphia Asks, “What Would You Do With An Extra Day?”
February 29 Gives Everyone An Extra Day For Leap Year; gophila.com And uwishunu.com Conduct Public Polls
This February is extra special because it adds another full day to the 2008 calendar. In honor of the occasion, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is using www.gophila.com, the region’s official visitor site, and insider blog www.uwishunu.com, to ask people what they will do with the
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Philly Locals Join Betsy Ross And Ben Franklin In Revolutionary Gay Tourism Campaign
GPTMC And Southwest Airlines Spotlight Philly Locals In “We Your People”
Philly locals will be the centerpiece of new creative developed for the Philadelphia – Get Your History Straight and Your Nightlife Gay® tourism marketing campaign, giving it a next-generation appeal. The Greater Philadelphia Tourism Marketing Corporation and Southwest Airlines will debut "We Your People" in national advertising placements and in
...Free Philadelphia Video Tours Now On Tap At gophila.com/beer
New Series Covers Four Neighborhoods And More Than A Dozen Bars
Hosted by Philadelphia Daily News beer reporter Don Russell, also known as Joe Sixpack, a series of beer-focused vodcasts (short videos) launched today on gophila.com/beer and uwishunu.com/beer. The vodcasts guide beer lovers through the bars and pubs of four Philly neighborhoods, teaching informally about beer, food pairings and the
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