Philadelphia and the Countryside - Press Room

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) recently launched phase two of Philly 360°™, a marketing campaign designed to expand the region’s visitor base by attracting a new group of African-American travelers who are young, affluent, technologically savvy and driven to a destination based on its contemporary cultural offerings, vibrant

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) will debut PHILLY 360°™, The Book—the newest component of its African-American tourism marketing campaign—at The Roots Picnic on June 6, 2009. The limited-edition, hard-bound book features interviews with some of Philadelphia’s most prominent African-American tastemakers and trendsetters, including The Roots, King Britt

In summer 2009, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) debuted a new twist on its African-American tourism marketing campaign. The initiative focuses on expanding the destination’s current visitor base by attracting a new group of African-American travelers who are younger, technologically savvy and driven to an urban destination based

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced a new marketing strategy designed to promote the region’s strong African-American cultural heritage and contemporary creative scene. The integrated campaign—set to debut in summer 2009—will focus on expanding the destination’s current visitor base by attracting a new core group of travelers

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) today announced new partnerships for Black History Month with four Philadelphia media outlets: CBS 3, The CW Philly 57, KYW Newsradio 1060 and The Philadelphia Tribune. The partnerships involve content sharing through Web, print and broadcast mediums in an effort to extend marketing

On Saturday, September 13, 2008, CW Philly won a 2008 Mid-Atlantic Emmy® Award in the Community/Public Service category for a series of public service announcements produced in partnership with GPTMC and The African American Museum in Philadelphia. More than 1.5 million people watched the segments, which aired throughout Black

The Greater Philadelphia Tourism Marketing Corporation (GPTMC) received a 2008 Mid-Atlantic Emmy® nomination in the Community/Public Service category for a series of public service announcements produced with CBS3, CW Philly and The African American Museum in Philadelphia. More than 1.5 million people watched the segments, which aired throughout Black History

Video podcasts—also known as vodcasts—are the newest tool visitors can use to plan their trip to Philadelphia, and they’re now available on the Greater Philadelphia Tourism Marketing Corporation’s (GPTMC) gophila.com and uwishunu.com. The series of free three- to five-minute themed video tours guide visitors through some of the city’s

To keep attracting more tourists to the region, the Greater Philadelphia Tourism Marketing Corporation (GPTMC) is teaming up with American Legacy magazine for their "Know Your History" mobile tour during Black History Month. The exhibition will travel to 12 U.S. cities throughout the month of February and is expected to